Healthcare Branding
Building a brand is a daunting task especially if it’s a health care brand. Almost everyone in this world has opinion about brands, some advocates them, some rejects, some rave about them while some bad mouth them based on ones interaction with the brand. At Nova we have the expertise to forecast the wide array of patient needs and emotions and package your brand in a way that serve patient needs and also appeal to him at the right place at the right time in the right way. We have the knowledge of the market and customers that can help in developing a health care brand to achieve a strategic position in the market un affected by competition and sustainable in the long run.
We follow a quite simple approach bottom up bottom up approach. We seek answers to WHY, WHAT, WHERE and HOW to build our thoughts and help you create a strong brand that can reinforce your position in the market place and open up new growth avenues through succinct and distinctive brand building efforts.
Expected outcome : Market analysis to identify growth opportunities, Demand forecasting, Market share projection, TG definition , Establishing objectives and solution recommendation, Brand audit and research, Brand strategy and story ( Brand mood, Brand personality, Brand zone, Brand message house, Brand architecture) , Brand identity creation, Brand experience enhancement, Marketing communication plan and implementation.
Rest assured that we will develop a compelling brand that would be trusted by your patients and stands out different and distinct in this cluttered market place.
